Traditional Market

Despite its massive value, the traditional real estate market remains outdated in many key aspects. It is dominated by intermediaries, riddled with bureaucracy, and largely inaccessible to the average person. This creates a series of structural issues that limit innovation and participation.

1. High Entry Barriers

Real estate investments typically require significant upfront capital, legal support, and financial knowledge — effectively excluding small investors from accessing premium opportunities.

2. Illiquidity

Real estate is one of the least liquid asset classes. Selling or exiting an investment can take months, with high transaction costs and long due diligence processes.

3. Lack of Transparency

Property ownership records, pricing information, and transaction details are often difficult to verify and inconsistent across regions. This leads to a lack of trust and inefficiencies in the market.

4. Centralized Control

The market is heavily controlled by banks, developers, and institutions that set the rules, fees, and access. This centralization reduces competition and innovation.

5. Limited Global Access

Investing in foreign real estate is nearly impossible for most people due to legal, regulatory, and financial barriers. This restricts international diversification and wealth creation.

---

A Market Ready for Disruption

The real estate industry is ripe for innovation. With global demand for more flexible, inclusive, and transparent investment opportunities, the time is now to introduce blockchain-based solutions that overcome these limitations.

Homeblock was created to solve these problems — by transforming real estate into a secure, tokenized, and borderless experience.